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Sales Manager, Foodservice – U.S

WFH - States, United States

A Sustainable, Forward Thinking Protein Company
Maple Leaf Foods is a leading meat and plant-based protein company, employing over 11,500 people and publicly traded on the Toronto Stock Exchange. We are proud of our roots, which trace back well over 100 years, but our vision and purpose are decidedly forward looking. As we pursue our vision to become the most sustainable protein company on earth, we are committed to creating shared value – creative business value through addressing some of the world’s most critical social and environmental challenges. Our goal is to build a more sustainable food system, which provides nutritious affordable food, operates within planetary limits, cares for animals responsibly, and meaningfully engages with our communities to advance a more just society. We are advancing bold changes within Maple Leaf and more broadly within society to pursue our vision. We deeply believe this is the sustainable path to growth.
Our job is to make great food
Maple Leaf Foods embraces a strong values-based culture, where our people are deeply engaged in work that is purposeful, fast-paced and challenging.  We cultivate an open, non-bureaucratic and inclusive workplace that fosters safety and transparency, along with individual leadership and accountability. Each Maple Leaf team member has a voice and plays an active role in helping all of us achieve our goals with passion and discipline. We support one another to grow professionally, to learn new skills and to take on challenging experiences in the spirit of continuous improvement.
Raise the Good in Food
We have united behind a shared purpose – to Raise the Good in Food. This spans a dramatic transformation of our flagship Maple Leaf brand, replacing anything artificial with simple, natural ingredients; investments and process changes to reduce our environmental footprint by 50% by 2025; building a diverse and inclusive culture where all talent thrives; becoming a leader in animal care; and advancing food security through our charitable foundation, the Maple Leaf Centre for Action on Food Security.
Our Leadership Values

  • Six core values guide us in everything that we do.
  • Do what’s right
  • Deliver winning results
  • Build collaborative teams
  • Get things done in a fact-based, disciplined way
  • Learn and grow, inwardly and outwardly
  • Dare to be transparent, passionate and humble
 Sales Manager, Foodservice – U.S
The Opportunity:
Maple Leaf Foods is the largest food company in Canada with annual sales of nearly $4B.  We conduct business with every significant broadline distributor, national account and healthcare operator. The company has made significant investments in sustainable meat, including being the largest producers of No Antibiotics Ever (NAE) pork in North America. One of our 6 core strategies is to ‘Broaden Our Reach’ with significant growth planned into the US market. The company has already made significant strides in the US retail and club channels and we are now prepared to focus our energy and resources on foodservice.
To support this US Foodservice focus, the successful candidate will play a pivotal role in accelerating the growth of Maple Leaf’s NAE and conventional processed meat products.  This will be done by focusing on increasing our business with existing customers and developing business with new customers, both with existing items and customer formulations as needed.
A snap shot of some of the exciting things you will lead and do:
  • Lead all selling efforts with our US Multi Unit operators – both existing and new customers. 
  • Develop a deep understanding of customers strategies.
  • Build meaningful customer partnerships and relationships to deliver growth for both Maple Leaf and our customers.
  • Manage and utilize 3rd party culinary support and internal chefs to present products
  • Utilize superior relationship building, people management, organization and strategic selling skills to ensure successful execution of plans.
  • Plan account strategies and work with cross functional team to develop sales plans and objectives (i.e., volume, GP, trade spending, promotional plans, business development plans).
  • Maximize sales volume and GP.
  • Build and maintain knowledge base of competitors, operator/customer trends in the marketplace/industry, and integrating this information into strategic recommendations.
  • Develop a detailed database of opportunities by customer, competitive landscape, financials, and timing.
  • Be part of building a growth culture, rooted in discipline and fundamentals, that delivers winning customer partnerships, by instituting operating rhythms and practices for awareness and alignment of priorities within the team.
  • Manage and deliver P&L objectives including Volume, Sales, and Gross Profit.  Inclusive of monthly/quarterly/annual reporting and forecasting against key metrics for the business.
  • Forecast and deliver team budgets for the function with control of direct SG&A and trade spend.
  • Other projects/duties as assigned or needed.
 What we have to offer you:
  • Be part of a company with an inspiring and unique vision, with a deep commitment to sustainability and expanding its leadership in sustainable protein across North America.
  • Professional and career development opportunities.
  • Health and Wellness benefits including medical, dental, vision, disability, life insurance, flexible spending and employee assistance program.
  • 401K plans with company match.
  • Competitive salary based on experience
 What you will bring:
  • Entrepreneurial mindset with a track record of consistently delivering results.
  • At least 8+ years of progressive sales experience in managing customers, strategies, and business.   
  • University degree in business or related area.
  • Deep foodservice and/or convenience store industry relationships and customer knowledge.
  • Specific knowledge and experience selling hot dogs, sliced meat and/or sausage a preferred.
  • Ability to understand MLF and customer goals and translate into clear and concise customer strategies with effective action plans.
  • Ability to influence and leverage cross-functional resources (dedicated and/or shared) to identify and solve strategic issues.
  • Exceptional story telling skills.
  • Synthesize data, insights and inferences into a coherent and logical chain that others can execute on.
  • Strong negotiation skills including listening, probing, identifying interests, and mutually solving problems.
  • High energy, self-motivated, proactive and engaging in a fast-paced and action-oriented environment.
  • Creative and strategic thinker who consistently looks for new and impactful ways to drive results.
  • Travel will eventually progress to as much as 40% however it is expected to be very limited through the balance of 2020 and into early 2021.

We thank all applicants for their interest in exploring employment opportunities with Maple Leaf Foods however only those selected for an interview will be contacted. Applicants may be subject to a background check and must meet the security criteria designated for the position.  

Maple Leaf Foods is committed to Employment Equity and maintaining a diverse workforce.  Job applicants with a disability who require reasonable accommodation for any part of the application or hiring process can contact our Talent Attraction Team at accommodations@mapleleaf.com.  Reasonable accommodations will be determined on a case-by-case basis and your request will be responded to as soon as possible.

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