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Customer Business Development Manager, Northeast

Philadelphia, Pennsylvania, USA

A Sustainable, Forward Thinking Protein Company

Maple Leaf Foods is a leading meat and plant-based protein company, employing over 11,500 people and publicly traded on the Toronto Stock Exchange. We are proud of our roots, which trace back well over 100 years, but our vision and purpose are decidedly forward looking. As we pursue our vision to become the most sustainable protein company on earth, we are committed to creating shared value – creative business value through addressing some of the world’s most critical social and environmental challenges. Our goal is to build a more sustainable food system, which provides nutritious affordable food, operates within planetary limits, cares for animals responsibly, and meaningfully engages with our communities to advance a more just society. We are advancing bold changes within Maple Leaf and more broadly within society to pursue our vision. We deeply believe this is the sustainable path to growth.

Our job is to make great food

Maple Leaf Foods embraces a strong values-based culture, where our people are deeply engaged in work that is purposeful, fast-paced and challenging.We cultivate an open, non-bureaucratic and inclusive workplace that fosters safety and transparency, along with individual leadership and accountability. Each Maple Leaf team member has a voice and plays an active role in helping all of us achieve our goals with passion and discipline. We support one another to grow professionally, to learn new skills and to take on challenging experiences in the spirit of continuous improvement

Raise the Good in Food

We have united behind a shared purpose – to Raise the Good in Food. This spans a dramatic transformation of our flagship Maple Leaf brand, replacing anything artificial with simple, natural ingredients; investments and process changes to reduce our environmental footprint by 50% by 2025; building a diverse and inclusive culture where all talent thrives; becoming a leader in animal care; and advancing food security through our charitable foundation, the Maple Leaf Centre for Action on Food Security.

Our Leadership Values 

Eight core values guide us in everything that we do.
  • Do What’s Right
  • Shared Value
  • High Performance
  • Diverse and Inclusive Teams
  • Disciplined Decision Making
  • Our Accountability
  • Intense Curiosity
  • Transparency and Humility

The Opportunity

Continued growth in the USA is essential to Maple Leaf Foods achieving its goals. We are focused on partnering with the right customers to build both branded and private label businesses in the USA and have built a high performing team to support this objective.  The Customer Business Development Manager will work with a variety of customers, with a focus on new account prospecting in the USA’s New England and Mid-Atlantic regions. 

A snapshot of some of the exciting things you will lead and do:

Sales Management
  • Meet aggressive sales volume growth objectives in processed meats & frozen foods categories
  • Meet internal objectives for margin, trade spending, promotional execution, and market penetration
  • Identify customer needs and opportunities for MLF to create shared value.
  • Understand customer needs and MLF’s capabilities and find opportunities with mutual benefit
  • Make sales plans, prioritize targets, make presentations, manage communications and plan execution
  • Be the steward of MLF’s customer relationships and build trust with key customer personnel
  • Negotiate and execute pricing agreements with clients in coordination with marketing, revenue, and sales management
  • Work with others MLF teammates to enable US sales growth; potentially assist or lead sales with other US Retail customers
Project Management
  • Define business cases for projects and support internal proposals and processes as necessary
  • Work with customer personnel to ensure appropriate awareness, planning, and execution for on-time delivery customer sales projects
  • Work with cross functional teams to ensure we’re best positioned to meet customer expectations
  • Work with stakeholders in marketing, finance, product development, and commercial execution to monitor progress and risks regarding our customer projects
Product and Customer Expert
  • Strong working knowledge of RTE processed meats, particularly sliced meats for retail
  • Leverage understanding of competitor businesses, products, and retail customers
  • Act as advocate for US customers and provide informed perspective for org understanding and benefit
  • Demonstrate subject matter expertise for markets, meat protein, and sustainability issues
  • Assist in forecasting customer demand
Provide Customer/Category/Business Insights
  • Leverage data and insights to covert sales opportunities into private label and branded business
  • Use syndicated industry and customer-specific data in analysis and recommendations to grow sales
  • Identify business improvement opportunities: find gaps, patterns, areas to improve customer performance or margins
  • Develop data-driven stories to improve customers’ businesses via assortment, placement, pricing and promotional tactics
  • Help sales and marketing develop and improve tactics to achieve goals aligned to US Retail and key customer priorities
  • Advocate for customer perspectives as org develops sales strategies and innovation SKUs for US Retail
  • Collect and report competitive observations from each region to understand opportunities and threats

What we have to offer you:

  • Be part of a company with an inspiring and unique vision, with a deep commitment to sustainability and expanding its leadership in sustainable protein across North America
  • Professional and career development opportunities, supported by our commitment to talent development through our partnership with the Ivey School of Business
  • Competitive Health and Wellness benefits that start on the day after your first full month of employment
  • Commitment to Learning – courses, resources and tools provided to all employees
  • Sales incentive program
  • Car allowance
  • Employee Assistance Program

What you will bring:

  • 7+ years of successful sales experience in perishable food or meat businesses
  • University degree or college diploma preferably in a business or Marketing concentration
  • Deep understanding of what it takes to grow business with US grocery retailers and distributors
  • Functional knowledge of US competitors and key customers in retail space in the Northeastern US
  • Experience managing brokers or leading teams
  • A CPG sales mindset with demonstrated value-based selling skills
  • Ability to generate actionable insights from data and translate insights into customer-facing selling stories
  • Base level technical expertise in sliced and processed meats
  • Strong interpersonal and communication skills
  • Excellent organization and planning skills with strong attention to detail
  • Passion, learning agility, and an entrepreneurial spirit
  • Understanding of P&L statements and the factors that influence profitability in a business
  • Personal commitment to help Maple Leaf Foods grow and become the most sustainable protein company on Earth

Maple Leaf Foods is committed to ensuring the health and safety of all our employees.  As part of this commitment, we have adopted a number of COVID-19 safety measures, including a requirement for all employees to be fully vaccinated by March 31, 2022 and to show proof of vaccination.   In keeping with this policy, successful candidates will need to provide proof of vaccination by March 31, 2022 (or prior to their first day of work if the start date is after March 31, 2022). We will of course consider accommodations for anyone unable to be vaccinated following human rights and other applicable laws
We thank all applicants for their interest in exploring employment opportunities with Maple Leaf Foods; however, only those selected for an interview will be contacted. Applicants may be subject to a background check and must meet the security criteria designated for the position.
Championing diversity and inclusion is a critical component to advancing our collective purpose and vision, living the Maple Leaf Leadership Values, and delivering winning results. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired; please contact our Talent Attraction Team at accommodations@mapleleaf.com.


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