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Category Sales Development Manager

Mississauga, ON · Sales

Category Sales Development Manager

A Sustainable, Forward Thinking Protein Company

Maple Leaf Foods is a leading meat and plant-based protein company, employing over 11,500 people and publicly traded on the Toronto Stock Exchange. We are proud of our roots, which trace back well over 100 years, but our vision and purpose are decidedly forward looking. As we pursue our vision to become the most sustainable protein company on earth, we are committed to creating shared value – creative business value through addressing some of the world’s most critical social and environmental challenges. Our goal is to build a more sustainable food system, which provides nutritious affordable food, operates within planetary limits, cares for animals responsibly, and meaningfully engages with our communities to advance a more just society. We are advancing bold changes within Maple Leaf and more broadly within society to pursue our vision. We deeply believe this is the sustainable path to growth.

Our job is to make great food

Maple Leaf Foods embraces a strong values-based culture, where our people are deeply engaged in work that is purposeful, fast-paced and challenging.  We cultivate an open, non-bureaucratic and inclusive workplace that fosters safety and transparency, along with individual leadership and accountability. Each Maple Leaf team member has a voice and plays an active role in helping all of us achieve our goals with passion and discipline. We support one another to grow professionally, to learn new skills and to take on challenging experiences in the spirit of continuous improvement. 

Raise the Good in Food

We have united behind a shared purpose – to Raise the Good in Food. This spans a dramatic transformation of our flagship Maple Leaf brand, replacing anything artificial with simple, natural ingredients; investments and process changes to reduce our environmental footprint by 50% by 2025; building a diverse and inclusive culture where all talent thrives; becoming a leader in animal care; and advancing food security through our charitable foundation, the Maple Leaf Centre for Action on Food Security.

Our Leadership Values 

Eight core values guide us in everything that we do.
  • Do What’s Right
  • Shared Value
  • High Performance
  • Diverse and Inclusive Teams
  • Disciplined Decision Making
  • Our Accountability
  • Intense Curiosity
  • Transparency and Humility

The Opportunity

 The Category Sales Development Manager (CSD) is the Category Expert within our Customer Teams and the Sales Expert within the Marketing Team. A Category Sales Development Manager’s #1 priority is to enable our Customer Teams to sell more profitable branded volume in the categories that they cover, which will require problem solving across a variety of unique category challenges with input from multiple cross-functional teams. The Category Sales Development Manager is responsible to direct the implementation of category/brand plans including:
  • Ensure Sales is armed with all the information that they require in order to properly execute the category strategy established by the Core Marketing Team
  • Developing annual category trade strategies to support annual marketing plan
  • Creating category stories to support the execution of the 4P (Price, Product, Place, Promotion) Trade Strategy across regions and channels
  • Assessing the category and analyzing opportunities for development of the MLF Share at the category/channel level
  • Assessing the category for potential evolution opportunities at the category/channel
  • Ensuring clear interface between Marketing and Sales and facilitating the planning process
The position requires a highly motivated individual to provide top quality, value added analysis, insight and leadership. The successful candidate must have exceptional analytical and interpersonal skills coupled with excellent problem solving skills, a solid sales foundation and a strong ability to create and sell in our category growth platforms.   The successful applicant will have past experience in Sales.  Some travel may be required.

A snapshot of some of the exciting things you will lead and do: 

  • Supports the Customer Team as required with customer facing meetings around category specific business planning, innovation and top to top presentations.
  • Supports the Marketing teams with the achievement of the GP Target and who supports CBT with gap closing initiatives against the Kilo Targets.  The CSD provides input early on to Marketing and Sales on the realities of initiatives, and is responsible for anticipating and predicting future volume and GP performance to determine if financial gaps Vs. budget exist.  The CSD leads the development of Gap Closing Initiatives.
  • Develops category trade plans and leads the execution of sales tactics (plays) that deliver both the Sales (CAP Plan) and Marketing OGSP plans.  This requires the development of clear trade plans grounded in the 4 P’s (Pricing, Product, Placement and Promotion).
  • Creates and Leads the Integrated Category Planning Process between Sales (CBT) and Marketing
  • Responsible for staying current with industry best practices and emerging best practices. 
  • Responsible to lead the Biannual Sales/Marketing Alignment Process (Playbook).
  • Leads the development of best in-class Innovation Trade Strategy 
  • Supports the Customer Sales Team (CBT) in the development of category driven product launches, working with Marketing to ensure plans are embedded within Marketing while supporting the development of the selling stories leveraging the support of Marketing, Sales and Customer Insights.

What we have to offer you:

  • Be part of a company with an inspiring and unique vision, with a deep commitment to sustainability and expanding its leadership in sustainable protein across North America
  • Professional and career development opportunities, supported by our commitment to talent development through our partnership with the Ivey School of Business. 
  • Competitive Health and Wellness benefits that start on your first day of employment
  • Defined Contribution Pension Plan
  • Commitment to Learning – courses, resources and tools provided to all employees
  • Employee Assistance Program

What you will bring:

  • Supports the Customer Team as required with customer facing meetings around category specific business planning, innovation and top to top presentations.
  • Supports the Marketing teams with the achievement of the GP Target and who supports CBT with gap closing initiatives against the Kilo Targets.  The CSD provides input early on to Marketing and Sales on the realities of initiatives, and is responsible for anticipating and predicting future volume and GP performance to determine if financial gaps Vs. budget exist.  The CSD leads the development of Gap Closing Initiatives.
  • Develops category trade plans and leads the execution of sales tactics (plays) that deliver both the Sales (CAP Plan) and Marketing OGSP plans.  This requires the development of clear trade plans grounded in the 4 P’s (Pricing, Product, Placement and Promotion).
  • Creates and Leads the Integrated Category Planning Process between Sales (CBT) and Marketing.
  • Responsible for staying current with industry best practices and emerging best practices. 
  • Responsible to lead the Biannual Sales/Marketing Alignment Process (Playbook).
  • Leads the development of best in-class Innovation Trade Strategy. 
  • Supports the Customer Sales Team (CBT) in the development of category driven product launches, working with Marketing to ensure plans are embedded within Marketing while supporting the development of the selling stories leveraging the support of Marketing, Sales and Customer Insights.
We thank all applicants for their interest in exploring employment opportunities with Maple Leaf Foods however only those selected for an interview will be contacted. Applicants may be subject to a background check and must meet the security criteria designated for the position.  

Maple Leaf Foods is committed to Employment Equity and maintaining a diverse workforce.  Job applicants with a disability who require reasonable accommodation for any part of the application or hiring process can contact our Talent Attraction Team at accommodations@mapleleaf.com.  Reasonable accommodations will be determined on a case-by-case basis and your request will be responded to as soon as possible.
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