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Shopper Marketing Manager - Contract

Mississauga, ON

A Sustainable, Forward Thinking Protein Company
Maple Leaf Foods is a leading meat and plant-based protein company, employing over 11,500 people and publicly traded on the Toronto Stock Exchange. We are proud of our roots, which trace back well over 100 years, but our vision and purpose are decidedly forward looking. As we pursue our vision to become the most sustainable protein company on earth, we are committed to creating shared value – creative business value through addressing some of the world’s most critical social and environmental challenges. Our goal is to build a more sustainable food system, which provides nutritious affordable food, operates within planetary limits, cares for animals responsibly, and meaningfully engages with our communities to advance a more just society. We are advancing bold changes within Maple Leaf and more broadly within society to pursue our vision. We deeply believe this is the sustainable path to growth.
Our job is to make great food
Maple Leaf Foods embraces a strong values-based culture, where our people are deeply engaged in work that is purposeful, fast-paced and challenging.  We cultivate an open, non-bureaucratic and inclusive workplace that fosters safety and transparency, along with individual leadership and accountability. Each Maple Leaf team member has a voice and plays an active role in helping all of us achieve our goals with passion and discipline. We support one another to grow professionally, to learn new skills and to take on challenging experiences in the spirit of continuous improvement.
Raise the Good in Food
We have united behind a shared purpose – to Raise the Good in Food. This spans a dramatic transformation of our flagship Maple Leaf brand, replacing anything artificial with simple, natural ingredients; investments and process changes to reduce our environmental footprint by 50% by 2025; building a diverse and inclusive culture where all talent thrives; becoming a leader in animal care; and advancing food security through our charitable foundation, the Maple Leaf Centre for Action on Food Security.
Our Leadership Values

  • Six core values guide us in everything that we do.
  • Do what’s right
  • Deliver winning results
  • Build collaborative teams
  • Get things done in a fact-based, disciplined way
  • Learn and grow, inwardly and outwardly
  • Dare to be transparent, passionate and humble
Shopper Marketing Manager (Contract)
The Opportunity:
The Shopper Marketing Manager is a key member of the Brand Marketing team and is responsible for bringing our brands to life with our key Customers and Shoppers/Consumers through engaging marketing campaigns.
A snap shot of some of the exciting things you will lead and do:
  • Develop and execute annual/quarterly/monthly/weekly calendar of activations by customer, integrating shopper marketing programs, account-specific programs, product launch & customer-led multi-vendor programs
  • Manage end-to-end execution of demand generating in-store programs inclusive of creative, POS production, merchandising support and distribution
  • Build rapport and strong relationships within Marketing department and with internal sales teams and customers to increase repeat, cross-sell and upsell opportunities
  • Lead and manage customer engagement from JBP strategic sessions through to execution details in store.
  • Help marketing and sales meet business objectives through customer advocacy initiatives
  • Review marketing programs and effectiveness through relevant KPIs
  • Integrate brand marketing team content into customer-specific plans
  • Manage various vendor relationships to ensure our programs are competitive and effective in market
 What we have to offer you:
  • Be part of a company with an inspiring and unique vision, with a deep commitment to sustainability and expanding its leadership in sustainable protein across North America
  • Professional and career development opportunities
  • Competitive Health and Pension plans
  • Commitment to Learning – courses, resources and tools provided to all employees
What you will bring:
  • Bachelor's degree with emphasis on communications, marketing, and business an asset
  • Previous Shopper Marketing, Brand Marketing or Account Management agency experience
  • Technical knowledge of customer capabilities, strategies, tools and channels
  • Experience creating and executing marketing campaigns and programs that drive customer engagement and advocacy
  • Ability to write effective copy is a necessity; graphic design direction capabilities are a benefit
  • Familiarity with navigating large companies to deliver strong programming
  • Analytical skills to determine marketing effectiveness and ROI of customer engagement efforts
  • Strategic thinker that can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the customer experience
  • Experience managing large budgets and business critical projects
  • Proven ability to build and leverage relationships (internal and external stakeholders)
  • Self motivated and ability to excel in an action-oriented environment

We thank all applicants for their interest in exploring employment opportunities with Maple Leaf Foods however only those selected for an interview will be contacted. Applicants may be subject to a background check and must meet the security criteria designated for the position.  

Maple Leaf Foods is committed to Employment Equity and maintaining a diverse workforce.  Job applicants with a disability who require reasonable accommodation for any part of the application or hiring process can contact our Talent Attraction Team at accommodations@mapleleaf.com.  Reasonable accommodations will be determined on a case-by-case basis and your request will be responded to as soon as possible.

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